ﺗﺠﺰﯾﻪ ﻭﺗﺤﻠﯿﻞ ﺩﻭﭘﻠﻮﻥ
   ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻓﺮﻣﻮﻝ ﺩﻭﭘﻮﻥ ﺩﺭ ﺗﺠﺰﯾﻪ ﻭ ﺗﺤﻠﯿﻞ ﺑﺎﺯﺩﻩ ﺳﺮﻣﺎﯾﻪ ﮔﺬﺍﺭﯼ
ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻓﺮﻣﻮﻟﯽ ﮐﻪ ﺑﻪ ﻓﺮﻣﻮﻝ ﺩﻭﭘﻮﻥ (Du Pont) ﻣﻌﺮﻭﻑ ﺍﺳﺖ, ﻣﯽ ﺗﻮﺍﻥ ﻧﺴﺒﺖ ﺑﻪ ﺑﺎﺯﺩﻩ ﺳﺮﻣﺎﯾﻪ ﮔﺬﺍﺭﯼ (ROI) ﺭﺍ ﺍﺯ ﺣﺎﺻﻠﻀﺮﺏ ﺣﺎﺷﯿﻪ ﺳﻮﺩ ﺩﺭ ﻧﺴﺒﺖ ﮔﺮﺩﺵ ﮐﻞ ﺩﺍﺭﺍﯾﯿﻬﺎ ﺑﻪ ﺩﺳﺖ ﺁﻭﺭﺩ:
ﻣﯿﺎﻧﮕﯿﻦ ﮐﻞ ﺩﺍﺭﺍﯾﯿﻬﺎ / ﺳﻮﺩ ﺧﺎﻟﺺ = ﻣﯿﺎﻧﮕﯿﻦ ﮐﻞ ﺩﺍﺭﺍﯾﯿﻬﺎ/ﻓﺮﻭﺵ× ﻓﺮﻭﺵ/ﺳﻮﺩ ﺧﺎﻟﺺ

ﻧﺴﺒﺖ ﺑﺎﺯﺩﻩ ﺳﺮﻣﺎﯾﻪ ﮔﺬﺍﺭﯼ= ﻧﺴﺒﺖ ﮔﺮﺩﺵ ﺩﺍﺭﺍﯾﯿﻬﺎ× ﺣﺎﺷﯿﻪ ﺳﻮﺩ ﺧﺎﻟﺺ

ﺍﯾﻦ ﻓﺮﻣﻮﻝ ﻧﺸﺎﻥ ﻣﯽ ﺩﻫﺪ ﮐﻪ ﺟﻬﺖ ﺑﻪ ﺩﺳﺖ ﺁﻭﺭﺩﻥ ﺑﺎﺯﺩﻩ ﻣﺸﺨﺼﯽ ﺭﻭﯼ ﺳﺮﻣﺎﯾﻪ ﮔﺬﺍﺭﯼ ﺍﻧﺠﺎﻡ ﺷﺪﻩ ﺩﺭ ﺷﺮﮐﺖ, ﺗﺮﮐﯿﺐ ﻣﺘﻌﺪﺩﯼ ﺍﺯ ﺣﺎﺷﯿﻪ ﺳﻮﺩ ﻭ ﮔﺮﺩﺵ ﺩﺍﺭﺍﯾﯿﻬﺎ ﺭﺍ ﻣﯽ ﺗﻮﺍﻥ ﺍﻧﺘﺨﺎﺏ ﮐﺮﺩ.

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